Audit your online store for Google Shopping policy violations. Get a detailed compliance score with actionable fix suggestions — completely free.
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Get your store audited for Google Shopping compliance in three simple steps.
Paste your online store URL into the input field above.
Our AI scans your store against 22 Google Shopping policy checks.
Receive a compliance score with specific issues and fix suggestions.
Our tool audits your store against Google Shopping's key compliance requirements.
Verifies your store has visible phone number, email, and physical address.
Checks for a clear return and refund policy that meets Google requirements.
Ensures accepted payment methods are clearly displayed on your store.
Validates that shipping costs and delivery timelines are clearly stated.
Checks WHOIS domain registration age — newer domains face higher scrutiny from Google.
Confirms your store has accessible terms of service and privacy policy pages.
Follow these simple steps to identify and fix Google Merchant Center misrepresentation issues.
Paste your store URL and let the tool scan 22 areas — including business identity, refund & shipping policies, product data quality, checkout transparency, and contact information. You get a detailed pass/fail report in seconds.
Review your compliance score and see exactly which checks failed. Each issue is categorized — some are policy violations you can fix immediately (like missing return policies), while others are informational flags (like domain age) that Google considers but you can’t change.
Start with the items that matter most: add clear refund/return policies, display complete contact information, ensure product data matches your landing pages, and remove any misleading claims. These are the violations most likely causing your suspension.
Go beyond the basics — add an About Us page, link real social profiles, display customer reviews, ensure SSL is active across all pages, and verify your business information is consistent across your site and Google Business Profile.
Once all fixable issues are addressed, go to the "Needs Attention" tab in your GMC account and click "Request Review." Google typically takes 3–7 business days. Don’t request multiple reviews — it can delay the process.
Run this checker regularly — especially after site updates, product changes, or policy edits. Staying compliant is ongoing. Catching issues early prevents re-suspension and keeps your Shopping ads running.
Everything you need to know about Google Shopping misrepresentation and our free checker tool.
The Misrepresentation error occurs when you intentionally or unintentionally provide inaccurate, misleading, or incomplete information about your business, products, or services, violating Google’s Shopping policies.
This violation results in the suspension of your Merchant Center account, leading to a halt in your Google Shopping ads and free product listings.
Start by pasting your store’s URL in our free tool, and allow it to share a detailed analysis. At the same time, review Google’s Shopping policies to understand which activities and content they don’t allow.
Based on the tool’s report, the highlighted areas of improvement, and your understanding, make the necessary changes to your website, product data in Merchant Center, or any other required source.
After fixing the issue, you can request a review from Google’s side. Within 7 business days, they will perform a check (complex reviews can take longer) and share an update with you.
Yes, our Google Shopping Misrepresentation Checker is completely free to use. Simply enter your store URL and get an instant compliance report with actionable recommendations. No sign-up or payment required.
Our tool checks your store and its key pages for 22 Google Merchant Center Misrepresentation policy requirements that include: Domain Age, Contact Info, Product Quality, Business Address Verified (Brand Web Presence), Deceptive Patterns, Product Niche Coherence, Presence of thin Content, Adsbot Not Blocked, Suspicious Redirects, Privacy Policy, Return Refund Policy, Terms of Service, Return Policy's Timeframe, Policies Discoverable From Homepage, Shipping Policy, Social Media Links, SSL Valid, Page Load Speed, Business Name Consistency, Mobile Friendly, Placeholder Text, and Structured Data.
Yes, certain parameters, such as Domain age and Contact information that are hard to spoof, have higher weightage and impact on the compliance score than other factors such as mobile-friendliness of your store or usage of placeholder content.
Results are typically generated within 30-60 seconds. Our AI-powered system crawls your store, analyzes key pages, and checks against Google Shopping policies in real-time to deliver a comprehensive compliance report.
Yes! Our misrepresentation checker works with any online store regardless of platform. Whether you use Shopify, WooCommerce, BigCommerce, Magento, or any other ecommerce platform, our tool can audit your store for Google Shopping compliance.
Some common examples include a price mismatch between your checkout page and Google Shopping ad, advertising a “50% off” sitewide offer which is only applicable to some select items, claiming to be an authorized reseller when you don’t have the brand’s permission, discrepancies in your store address on your website and Google My Business Profile, etc.
Basically, Misrepresentation includes anything that can mislead, confuse, or harm (essentially create negative shopping experiences) users.
GMC Misrepresentation can lead to temporary account suspensions, after which you cannot advertise on the Google Network until you fix the issue and your account is reinstated.
For first-time or minor issues, Google may just give you a warning to fix the issues before they suspend your account.
And for repeated, egregious violations, your account may even be permanently banned without any prior notice, after which you will never be allowed to advertise on Google again.
To submit an appeal, first ensure that you have genuinely fixed the issues Google highlighted or that you identified yourself.
After that, you can go to the “Needs Attention” tab in your GMC account, click on “Request review,” where you will have the option to submit an appeal.
When submitting, ensure that you clearly explain what was wrong and what you fixed through proper screenshots and documentation. Be thorough and honest, and also don’t try to argue unnecessarily.
You only get a few chances to appeal the suspension, thus use your attempts wisely.
Yes. Before you request a review from Google, ensure that your business details are consistent everywhere, all policy pages are easy to find across your website, product prices match across your feed, website, structured data, etc., your site is secure, and that there are no broken links or placeholder content across your website.
Checking for these as well as other points will significantly improve your chances of reinstatement.
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